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> yes, conversational AI agents will replace typing searches into a text box, but b) I see no reason to think that Google can't easily monetize that format. Cu
by gremlinsinc 4y ago
> yes, conversational AI agents will replace typing searches into a text box, but b) I see no reason to think that Google can't easily monetize that format.
Current user workflow:
- ask question in google.
- get shitty results
- checkout 5 pages worth of results are try a few more searches. In the process you've seen 5x the ads you would've maybe 10 years ago when the results were better.
- In the middle of this you maybe clicked on 3 or 4 sites that were spam sites which themselves had on adsense ads.
New workflow:
- Ask google a question.
- Immediately get a detailed thought out prospectus, or presentation, or whatever with a top-down overview of what you wanted, maybe you're still curious so you ask a couple follow up questions. Unless they put an ad between every sentence, you'd only have seen 1/10th the ads in the 3 replies it took to come close to google search.
- justinbaker84 4y ago1 click from a search ad on the first page of google is worth more to an advertiser than all the impressions derived from the all the lame sites you trudge through. Source: I've run a digital ad agency for 8 years.