Sure there's a market for more expensive shoes. Just look at orthopedic shoes, they easily cost 1000$ dollars and in some cases are just slightly modified retai

Sure there's a market for more expensive shoes. Just look at orthopedic shoes, they easily cost 1000$ dollars and in some cases are just slightly modified retail shoes (albeit not very trendy). If you want to be all 37Signals and sell only 50 pairs of shoes per year and make a decent living: fine. But scaling that process up to anything of significance will cost you a lot more money and (typically) isn't done in your garage. But still, I do hope he can find a partner who will help him get his product to market. It wouldn't be the first time that a good functional shoe got cancelled, because it wasn't trendy enough for a mass market appeal. Let's just hope that within 10 years from now, we'll be able to 3D print most of the parts for his shoe at an affordable price. Which would go along way of making the process more accessible.