- collect creators content, make it searchable, become worlds largest company - encourage more content because PROFIT - content becomes garbage - have to pay

- collect creators content, make it searchable, become worlds largest company - encourage more content because PROFIT - content becomes garbage - have to pay those pesky content creators - slowly squeeze out entire industries by inlining more and more content - still, not squeezing the juice all the way - introduce "AI", it just laundries copyrighted content to look original - bye creators - for some odd reason people cheer you for this - creators forced to make their content private