"Google killer" is hyperbole, but I think Google does have a challenge since chat-based search may be much harder to monetise & thus less profitable. One reason

"Google killer" is hyperbole, but I think Google does have a challenge since chat-based search may be much harder to monetise & thus less profitable. One reason is because people are used to having ads on the search results page, but ChatGPT presents itself as a human advisor, and in this context I suppose people would be quite unhappy to have ads injected into their conversation.