> Asciidoc has a name that doesn't help. Along with the notion of obsolescence one might derive from it, it's also not particularly sticky/memorable. It might

> Asciidoc has a name that doesn't help. Along with the notion of obsolescence one might derive from it, it's also not particularly sticky/memorable. It might sound silly but I think snappiness or lack thereof has an impact on rate of adoption, because for people to use things they have to first remember them.