I know a guy locally who runs a couple of convenience stores, sells fuel on the side..., has a go-cart track, and is getting into e-commerce. What do you call h

I know a guy locally who runs a couple of convenience stores, sells fuel on the side..., has a go-cart track, and is getting into e-commerce. What do you call him? All of those endeavors are probably incorporated, and he is undoubtedly an officer in the company or companies. So he's a probably a CEO. Not so terribly difficult to classify for this chart.