4 ms·
None of those would work with a chatGPT like search platform. Search ads work because they're largely indistinguishable from the organic content. You search goo
by HDThoreaun 4y ago
None of those would work with a chatGPT like search platform. Search ads work because they're largely indistinguishable from the organic content. You search google and get a million links, the first few are ads. The entire model of chatbots is completely different. So the only truly effective way to advertise on a chatbot is to make the response itself into the ad. But would people use such a service, or would they move to another one that just uses banner ads which monetize at much lower rates? If chatbots completely replace the current search ecosystem Google will be forced to either lose huge market share or make much less money per search.
- motoxpro 4y agoI'd argue that it it give Google even more capacity. Just one more place to advertise. I'd say your answer is an "advertisement" for ChatGPT. The parent AND the grandparent didn't mention OpenAI. This is how you could advertise in answers.
- rezonant 4y ago> Search ads work because they're largely indistinguishable from the organic content. I'm not sure this is true. Surely they are more lucrative when they are indistinguishable, but for a lot of Google's history they were very noticeably different, a fact Google even prided itself on, and bragged about. Seems like it was growth requirements that changed that, not whether the ads were originally lucrative when people could tell they were ads.