How did they miss the boat when they have YouTube? I assume by 'social media' you mean "user-generated content that we can slap ads on". Facebook doesn't make

How did they miss the boat when they have YouTube? I assume by 'social media' you mean "user-generated content that we can slap ads on". Facebook doesn't make any money when people talk to each other, they make it when people click ads. Same goes for Google. "Social Media" is just another ad vector.