> that once they flip this on they’ll be unstoppable. (Assuming any rate of improvement whatsoever as we search.) Unstoppable as measured by what? More ad rev

> that once they flip this on they’ll be unstoppable. (Assuming any rate of improvement whatsoever as we search.) Unstoppable as measured by what? More ad revenue? They're already the #1 search engine due to two decades of general goodwill and a decade of monopoly power in mobile.