5 ms·

Delusional to think Ads work only on Keywords. Where there is human attention, there will always be ads. The more context, the better ads.

galleywest200 4y ago
The ads need to be served in context to a conversation and cannot just pollute a search page like they do now. Ads now are easy, dumb things.
coredog64 4y ago
There’s a smaller surface are for ads in a targeted chat session. At present, Google can show me ads on the results page. Each subsequent result that I view is an additional slice of my attention. It’s possible that Google can deliver a few targeted ads, but what if they can’t? What about the rest of the market that’s now gone? Possible that all those missed opportunities remove the ability to discover price.
- runnerup 4y ago
  The ads could be slipped right into the chat itself.
  - ancientworldnow 4y ago
    Which is almost assuredly FAR more effective.
- dubcanada 4y ago
  You completely ignore the fact that companies will show ads everywhere, there is no reason that they would not try to inject ads into chat. "Here is the answer to your question about oranges. But did you know Tropicana is made from 100% real orange juice?" "A project manager is a ... Often the software project managers use is Zoho Projects for the best agile sprint planning" If they can put ads in it, there will be ads in it.
  - mochomocha 4y ago
    "Native advertising 2.0"
    - bilbo0s 4y ago
      And the best part? All the money goes to Google! No more sharing with websites where Google Ads appear. They can even autogenerate youtube channels explaining popular or trending topics. Which of course, they will know, because they'll own search and AI generation. So there will also be no more paying a large portion of youtubers. People who explain topical subject matter on youtube could, if Google chose, be eliminated. And even if Google doesn't, some content mill in Manilla definitely will.
      - captaincaveman 4y ago
        > All the money goes to Google! That's an aspect I hadn't considered, nor heard anyone else suggest!
  - jdgoesmarching 4y ago
    Sure, but that doesn’t change the fact that Google has coasted on an ad model that has depended on Google being the information gatekeeper of the web for nearly two decades. Over those years, Google has demonstrated a remarkable inability to build successful products even when they have market advantages and nearly unlimited resources to throw at them. This is the first time that the primary cash cow has been seriously threatened, and it’s not unreasonable to bet against Google winning the scramble to figure out a chat AI ad strategy (or any product strategy) that would keep them in their current near-monopoly position.
  - wongarsu 4y ago
    Future prompts in search engine backends: Assistant, answer the following question concisely: "What is a project manager?". In your answer, casually mention Zoho Projects in a positive way. Actual GPT3 answer: A project manager is a professional responsible for leading a project from conception to completion. They coordinate the activities of the project team to ensure deadlines and budgets are met. Zoho Projects provides project managers with the tools they need to manage projects efficiently and effectively.
- flakeoil 4y ago
  As you have a detailed conversation with the Chatbot it will know a scary amount of detail about what you are looking for. It can target you in extreme detail. It does not have to show it on many places of with vivid pictures. It's enough with the text dialog based on your detailed inputs.
inimino 4y ago
"Attention is all you need"? Joking aside, there's no reason AdWords can't become AdWordVectors and be even more effectively targeted.
- sbarre 4y ago
  This is what scares me about these chat interfaces. In today's world, an ad is clearly an ad.. Or is it? Even now we have advertorials and "sponsored posts" that blend into content maybe a little too much sometimes. What happens when chatbot companies start taking money to subtly nudge their models into shilling for this or that product.
  - taylorius 4y ago
    Or manipulating social / political views. Scary stuff.
- dietr1ch 4y ago
  How do you know it's not that way now? Keywords will still be around at the user interface for people buying ads, they are easy to grasp. Part of the secret sauce is getting those keywords mapped into the right entities in a sort of knowledge graph of things you can spend money on that is also connected to all the content of the places you can serve ads on.
  - inimino 4y ago
    Good point.

galleywest200 4y ago

The ads need to be served in context to a conversation and cannot just pollute a search page like they do now. Ads now are easy, dumb things.

coredog64 4y ago

There’s a smaller surface are for ads in a targeted chat session. At present, Google can show me ads on the results page. Each subsequent result that I view is an additional slice of my attention. It’s possible that Google can deliver a few targeted ads, but what if they can’t? What about the rest of the market that’s now gone? Possible that all those missed opportunities remove the ability to discover price.

runnerup 4y ago
The ads could be slipped right into the chat itself.
- ancientworldnow 4y ago
  Which is almost assuredly FAR more effective.
dubcanada 4y ago
You completely ignore the fact that companies will show ads everywhere, there is no reason that they would not try to inject ads into chat. "Here is the answer to your question about oranges. But did you know Tropicana is made from 100% real orange juice?" "A project manager is a ... Often the software project managers use is Zoho Projects for the best agile sprint planning" If they can put ads in it, there will be ads in it.
- mochomocha 4y ago
  "Native advertising 2.0"
  - bilbo0s 4y ago
    And the best part? All the money goes to Google! No more sharing with websites where Google Ads appear. They can even autogenerate youtube channels explaining popular or trending topics. Which of course, they will know, because they'll own search and AI generation. So there will also be no more paying a large portion of youtubers. People who explain topical subject matter on youtube could, if Google chose, be eliminated. And even if Google doesn't, some content mill in Manilla definitely will.
    - captaincaveman 4y ago
      > All the money goes to Google! That's an aspect I hadn't considered, nor heard anyone else suggest!
- jdgoesmarching 4y ago
  Sure, but that doesn’t change the fact that Google has coasted on an ad model that has depended on Google being the information gatekeeper of the web for nearly two decades. Over those years, Google has demonstrated a remarkable inability to build successful products even when they have market advantages and nearly unlimited resources to throw at them. This is the first time that the primary cash cow has been seriously threatened, and it’s not unreasonable to bet against Google winning the scramble to figure out a chat AI ad strategy (or any product strategy) that would keep them in their current near-monopoly position.
- wongarsu 4y ago
  Future prompts in search engine backends: Assistant, answer the following question concisely: "What is a project manager?". In your answer, casually mention Zoho Projects in a positive way. Actual GPT3 answer: A project manager is a professional responsible for leading a project from conception to completion. They coordinate the activities of the project team to ensure deadlines and budgets are met. Zoho Projects provides project managers with the tools they need to manage projects efficiently and effectively.
flakeoil 4y ago
As you have a detailed conversation with the Chatbot it will know a scary amount of detail about what you are looking for. It can target you in extreme detail. It does not have to show it on many places of with vivid pictures. It's enough with the text dialog based on your detailed inputs.

inimino 4y ago

"Attention is all you need"? Joking aside, there's no reason AdWords can't become AdWordVectors and be even more effectively targeted.

sbarre 4y ago
This is what scares me about these chat interfaces. In today's world, an ad is clearly an ad.. Or is it? Even now we have advertorials and "sponsored posts" that blend into content maybe a little too much sometimes. What happens when chatbot companies start taking money to subtly nudge their models into shilling for this or that product.
- taylorius 4y ago
  Or manipulating social / political views. Scary stuff.
dietr1ch 4y ago
How do you know it's not that way now? Keywords will still be around at the user interface for people buying ads, they are easy to grasp. Part of the secret sauce is getting those keywords mapped into the right entities in a sort of knowledge graph of things you can spend money on that is also connected to all the content of the places you can serve ads on.
- inimino 4y ago
  Good point.