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This is really interesting in the context of recent news about the New York Times cashflow issues. Internet killed the print newspaper star?
by jacobscott 18y ago
This is really interesting in the context of recent news about the New York Times cashflow issues. Internet killed the print newspaper star?
- wensing 18y agoInternet killed the print newspaper star? Not really. It's a little more complex, as I've learned. * Early 2000's: Newspaper uses soon to be outdated technologies and eyeballs strategy. * Mid 2000's: Housing boom allows newspaper to rake in cash and hire lots of help. * 2007: Housing crash kills your advertising revenue, exposes bloat and deteriorating revenue in classifieds. * 2007-2008: Unless you're the NYTimes, your 10-year-old CMS/publishing platform offers you almost no way to innovate. * 2008: You throw yourself into the online world as much as possible, but you aren't sure if you can afford to invest in your long-term future (MUST. MAKE. MONEY. NOW.). * 2008-2009: Massive uncertainty and an identity crisis of great proportions.