Well it's pretty easy actually to show that you are using the domain but you don't have to always even do this. You just have to not be infringing on someone el

Well it's pretty easy actually to show that you are using the domain but you don't have to always even do this. You just have to not be infringing on someone else in the majority of cases or at least have a leg to stand on. I know of a specific case where none other than American Express wanted a particular domain and wrote the scary lawyer letter. They received a letter back saying the domain was used for email. They never filed anything or took any further action. They went away. (And they had a trademark on the domain and I would say the name was valuable to them). A few years went by and the domain was then sold and the email transitioned. I know of another case involving the NBA as well. In that case the domain pointed to a site but it had nothing to do with basketball. And many others involving less prominent trademark owners. There is plenty of nuance in this business. It's hard to summarize everything or make generalizations. Every situation and strategy is different. In ways it's like the difference between reading about medicine on the Internet and seeing an actual doctor. Certain combination's of circumstances change strategy and management. No way to understand and read about it. It comes from experience and actual practice.