I've wondered the same. Anecdotally every company I've worked for in recent years made the move to cloud years ago, but every year they require more infrastruct

I've wondered the same. Anecdotally every company I've worked for in recent years made the move to cloud years ago, but every year they require more infrastructure. I'd actually be surprised if most of the growth in cloud was coming from companies migrating at this point. From my personal experience it would seem more likely that most of the growth would come from the growing demand in digital infrastructure, not demand for cloud per-say. > I know we’ve been throwing more and more compute at our scalability problems rather than optimizing what we have. On this point, I've noticed that cloud has made it so much easier to add infrastructure that companies will now do it without really thinking. For better or worse hardware is no longer the constraint it used to be.