This isn't wrong, but firms are made up of large groups of investors. It is exceedingly rare for their priorities to align with anything other than "maximize lo

This isn't wrong, but firms are made up of large groups of investors. It is exceedingly rare for their priorities to align with anything other than "maximize long term discounted profits" or "maximize short term profits". If you have any examples of publicly owned companies that aren't executing on one of those two missions I would like to hear them. Even ESG can easily be seen as a way to maximize long term discounted profits by making the company more sustainable.