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> Every company that relies on performance marketing, from Snap to YouTube to Meta to Shopify has seen its revenue growth crash from the moment ATT came into fo
by jldugger 4y ago
> Every company that relies on performance marketing, from Snap to YouTube to Meta to Shopify has seen its revenue growth crash from the moment ATT came into force in late 2021, even as companies and products that were isolated from its effects, from Amazon to Google to Apple advertising has seen growth
"Fun" fact: (part of?) Tim Cook's incentive plan is based on the delta between Apple and the S&P 500 index.