3 ms·
Yes, I know they are ads. But it is the difference between push and pull. Consumer Reports is the oldest influencer style. But you go there seeking information
by yardie 4y ago
Yes, I know they are ads. But it is the difference between push and pull. Consumer Reports is the oldest influencer style. But you go there seeking information on things you are interested in buying. But once you've completed your purchase you almost never have to look at it again. This is the opposite of what we consider ads. You start with a small interest and for months afterwards you're bombarded with similar products.
- jacquesm 4y agoI've found it to be extremely difficult to differentiate between 'push' and 'pull' because you're almost never aware as a mark of how far the chain of influencing your really goes. It is very well possible that whatever put you on track of the influencer in the first place was already part of the campaign and it may well extend into your private life in ways that are difficult to discern. That conversation you overheard in the elevator? That 'chance' youtube video linked to you? Some on twitter making an off hand remark? That visit to a website or a physical store with your smartphone? All of these and more are part of paid campaigns.