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I would like to know more about who exactly is impacted. The article mentions that Nike's revenue is way up, so I guess they weren't hurt too bad by less target

• todd3834 4y ago
  My guess would be that most of the small margin advertisers can’t afford these traffic channels anymore. Anyone who can’t afford to attribute traffic at a wider scale.
  • morelisp 4y ago
    It's both adtech and adtech's customers who are getting hurt. Small/mid sized adtech (and eventually any not directly attached to a platform) can't do shit anymore. Small/mid sized customers therefore have to go to the bigger platforms (YouTube and Facebook, notably) to get anything decent. They're paying more for less, and power is concentrating in the big adtech players further. The flip side is, security of personal data is on average significantly better. But overall privacy seems like a wash or marginally worse, to become significantly worse once monopoly abuses kick in.