>Who are you? Answer this question in every newsletter, preferably in the first paragraph. Unless you send a daily newsletter, readers will forget. New readers

>Who are you? Answer this question in every newsletter, preferably in the first paragraph. Unless you send a daily newsletter, readers will forget. New readers will have joined since you sent your last edition (even if it was just a week ago). People are busy, exhausted, overwhelmed. Help them. They may have subscribed in a three-second impulse, they may be subscribed to 20 different publishing-related newsletters. I've seen this intro in the newsletters I subscribe to, but didn't think of adding to the one I send out. Used to just say what's the issue number. To be fair, the links to the newsletter and unsubscribe were automatically added at the end of the email, will now add these details at the top as well. Regarding the third point of images-as-text, I use it for one section (programming tip, with syntax highlighting) but also provide link to the text version with explanations.