Software architects, as the name implies, architect what engineering is asked to build. They don't decide what gets built. They have managers for that: "A pro

Software architects, as the name implies, architect what engineering is asked to build. They don't decide what gets built. They have managers for that: "A product manager is a visionary who guides new product ideas from an initial concept to a full-blown product launch. Along the way, we collaborate with world-class engineers and designers..." (Pulled from Meta's jobs page)