There is an interesting approach to systematically generating new ideas called TRIZ, which Samsung utilizes. The basic concept involves thinking about the ideal

There is an interesting approach to systematically generating new ideas called TRIZ, which Samsung utilizes. The basic concept involves thinking about the ideal solution first. Typically, this means maximizing contradictions instead of trying to minimize them. For instance, imagine a bridge that works, but doesn't physically exist. You’ll get some kind of teleport. Or imagine a lamp that works, but doesn’t exist. You’ll get some kind of luminous space. https://en.m.wikipedia.org/wiki/TRIZ https://en.m.wikipedia.org/wiki/TRIZ