I think PG does make one contribution in this essay - "The most dangerous thing about our dislike of schleps is that much of it is unconscious. Your unconsciou

I think PG does make one contribution in this essay - "The most dangerous thing about our dislike of schleps is that much of it is unconscious. Your unconscious won't even let you see ideas that involve painful schleps. That's schlep blindness." The critical post left out that single observation and just ran with "creating a business involves lots of unpleasant work" which is not even the point. How many times have people named files with time stamps and version numbers in them? Yet it took a Houston to see that version control is useful for normal people too and build a company around it.