Amazon, despite having a high bar for hiring, has fallen victim to one of the most trivial forms of SEO. Companies create multiple subsidiaries with randomly g

Amazon, despite having a high bar for hiring, has fallen victim to one of the most trivial forms of SEO. Companies create multiple subsidiaries with randomly generated names, so they can spam search results and faceted results with their products and exclude other vendors. Search for "flying bird cat toy" and you'll see what I mean. Much of that could be solved using a filter by country of origin. Because the usual suspects are always from the same territory. Why is this necessary? because shell companies sell products loaded with lead, cadmium, phthalates, formaldehyde, VOCs, and other highly toxic stuff.