It is up to you. Like any good piece of art (literature, painting, sculpture, documentaries, movies, fiction etc), saying something specific to the audience is

It is up to you. Like any good piece of art (literature, painting, sculpture, documentaries, movies, fiction etc), saying something specific to the audience is just the first order effect and sometimes not even the most important one. Inspiring you to get on a process of discovery, interpretation, asking more questions, is what any great art aspires to do.