I think OPs point is there is probably very little ethical difference between Google, Facebook, and the NSA. The people at all three probably aren't also climbi

I think OPs point is there is probably very little ethical difference between Google, Facebook, and the NSA. The people at all three probably aren't also climbing moral mountain either. Most people in tech probably have to struggle or ignore both morals and ethics, maybe not directly about their job but definitely about the companies they work for. You can't really opt out of what Google and Facebook do, because a big part of it is industry influencing and their own opt-out features are rarely comprehensive enough to be useful.