“They equate the software they built with the entirety of their product.” The irony is that customers often exhibit the same way of thinking: “If only I had th

“They equate the software they built with the entirety of their product.” The irony is that customers often exhibit the same way of thinking: “If only I had the perfect to-do list app I would be much more productive.” - they equate the solution to their problem with some product.