The conventional wisdom you mention is suitable for a pure software play. However, for a business that includes other factors, such as outbound sales for insta

The conventional wisdom you mention is suitable for a pure software play. However, for a business that includes other factors, such as outbound sales for instance, process also needs to be iterated upon. Unless it's taken seriously, maybe even more than the tech, the business is going to be of limited value. As I mentioned in a reply to another comment, part of the value is being able to demonstrate that you can efficiently onboard thousands of suppliers each of which might have hundreds of products. This process is part of the PMF.