For me it's kinda like those visual illusions that look like a dog or a duck but never both. When I first saw this title I was like "the heck is that word salad

For me it's kinda like those visual illusions that look like a dog or a duck but never both. When I first saw this title I was like "the heck is that word salad?" but now after reading the article I can toggle it from making sense to not making sense. Duck to dog and back again. Postulating as to why writers do this generally - Imagine you work in Garmin PR and you've been looking at this story, thinking about this story, sending and receiving emails about this story, having meetings about this story, etc, for way too long. It suffuses into the tissue of your brain. The title now makes perfect sense to you and you're so entrenched that you can't see it that other way. Finally, it's Friday. 4pm. Before a long weekend. You're going on an amazing trip to the mountains and you're excited to not think about marine GPS systems for ~72 hours. You've got the post scheduled. Anton, your coworker, pings you and says "hey, should we set up some time to talk about potentially reworking this title? I showed the piece to a friend and they didn't 'get' the title." You sigh, but dutifully pull up Anton's calendar and start scrolling, only to realize he's taking all of next week off and the week after you're going to a conference to extoll the virtues of marine GPS systems and the week after that he's going to a conference to extoll the virtues of marine GPS systems and you're just tired of all this, so you click the 'thumbs up' emoji, close your laptop, and the whole thing just vanishes from everyone's mind. It's the weekend, baby!