Where I work, one of my bosses motto's is to always have everyone do sales in some small way, atleast a bit each week. I am the lone programmer at the company,

Where I work, one of my bosses motto's is to always have everyone do sales in some small way, atleast a bit each week. I am the lone programmer at the company, so essentially I am the CTO (It's what my business card says, shrug) ... Apart from my day-to-day programming and online marketing tasks (seo, google adwords, etc etc) I pick up the phone at least a few times a day. Not only that, but when your boss gives you all the info behind what we're buying, how we're doing it, and why it's good for us, you begin to learn a lot. I totally disagree 100% on anyone who thinks all they should be good at is hacking away. You may be damn good at that, but diversity helps so much.