You overestimate a founder’s salary by 20-30x - 100 dollars is more than a day’s net salary. When I’m bootstrapping, I tend to value my time at my normal consu

You overestimate a founder’s salary by 20-30x - 100 dollars is more than a day’s net salary. When I’m bootstrapping, I tend to value my time at my normal consulting rate, since that’s what we’re ultimately comparing to. If I wasn’t putting this hour into the client on a work day, I’d be billing it to a client, so that’s the opportunity cost in my head. But yeah, that certainly changes the math a bit. My reply above was in the more normal context of a salaried engineer deciding to save the company £10/month by spending £15,000 in billable hours building an alternative.