How do you cater for both the Awareness and Purchase phases on your landing page? For Awareness, the single goal of your landing page is to ask for email addre

How do you cater for both the Awareness and Purchase phases on your landing page? For Awareness, the single goal of your landing page is to ask for email address in exchange of some freebie. For Purchase, you want to show testimonials and the call to action will be the Buy button. How do you layout both in the same page? Any good live examples I can inspire mine from? EDIT: For example this landing page doesn't have the Buy button but ask for an email address while saying "Try for $1) which mixes both phases in one: http://www.trafficgeyser.com/ http://www.trafficgeyser.com/