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When a company describes their purpose to "push humanity further" it gives the impression that the main function of the company is to procure investment and fos
by boh 4y ago
When a company describes their purpose to "push humanity further" it gives the impression that the main function of the company is to procure investment and foster a narrative-based exit. "Storybook" organizations are more financial instruments than actual firms. They cover themselves in "innovation theater" to provide the impression of a technology too complex and innovative to price future cash flows, giving them license to over-indulge in "potential" successes within their projections. The story, rather than the firm becomes the main basis of value.
- brap 4y agoIf you can't describe to your target audience what you're building in 1-2 short sentences, then you're most likely not building anything valuable.