Companies have optimized products for convenience very heavily. Anytime a minor amount of friction is encountered people throw their hands up in exasperation.

Companies have optimized products for convenience very heavily. Anytime a minor amount of friction is encountered people throw their hands up in exasperation. It is less that they aren't 'tech-savvy' and more that they are unwilling to dig into uncomfortable problems. There is a certain itchy feeling my brain gets when it is in totally foreign waters, it needs time to adjust to a new problem space. I think most people just bail or pick up their phones when they get that feeling.