Are people really not just completely mercenary about their title? Like I can see putting up with a title change that comes with a small raise if there is new

Are people really not just completely mercenary about their title? Like I can see putting up with a title change that comes with a small raise if there is new work that is more interesting and the new role opens up a better pay band, but I can't see why the title itself would motivate someone for very long at all.