But we're back to, "Except not for Instagram." Yes, Android users monetize less than iOS users. And if you're a small shop whose apps reach, I dunno, 100,000

But we're back to, "Except not for Instagram." Yes, Android users monetize less than iOS users. And if you're a small shop whose apps reach, I dunno, 100,000 users (or 1M, or even 10M), and your Android users are around half the users but let's say 20% of your revenue base, then maybe it doesn't make sense to chase marginal improvements to your Android revenue. But Instagram has 1B MAUs or so and $40B in annual revenue. Even if Android users are only 20% of its revenue base, chasing incremental improvements in that amount of revenue ($8B) is absolutely worth hiring 10-20 Android engineers and having them focus on that improvement -- if improving that feature actually engages more users. It's an easy case to make.