If you are solely relying on the site to drive your subscriptions - it could use some work.. 1. High-res pics of candy and call to action above the fold. 2. R

If you are solely relying on the site to drive your subscriptions - it could use some work.. 1. High-res pics of candy and call to action above the fold. 2. Registration/Membership on-site not just paypal sub link. 3. Video is great, but it would help to have, sorry to be frank, less amateur shaky cam in favor of something a little more pro that gives me confidence in handing over money every month to a person out there. You should also consider reaching out to daily deals sites with a "discounted membership" deal that could really move the needle for you. I think this is pretty awesome, I'd love to see how this develops...