And no behavioural ads; contextual ones work good enough and have the benefits of (a) no tracking needed, (b) ads that actually relate to what you're looking at

And no behavioural ads; contextual ones work good enough and have the benefits of (a) no tracking needed, (b) ads that actually relate to what you're looking at/searching for, (c) no monopoly marketplaces, and (d) sites able to host their own ads within a web that can survive off revenues without losing billions to Google and Meta. To be honest even if contextual ads are less efficient than behavioural ones (debatable) it's still worth it to rescue the web from what it has largely become.