And yet it's worth it for them to have people canvassing door-to-door for those £5 a month donations with a <10% conversion rate. I guess the difference is tha

And yet it's worth it for them to have people canvassing door-to-door for those £5 a month donations with a <10% conversion rate. I guess the difference is that those people don't get paid, and the administrators do. EDIT: Unless they literally don't care about the base rate donators at all. They only exist so that some of them will get converted into higher rate donators later.