The people in place to review popular culture are normally those who have built up a portfolio of critical material over the years. When dealing with young grou

The people in place to review popular culture are normally those who have built up a portfolio of critical material over the years. When dealing with young groups like the Beatles, many times, these people are NOT the intended audiences of the art. The Beatles in particular came around at a time of post WWII hegemony. They were born before or during and grew up after the WWII era. Critics of the era were used to artists being a certain thing, whatever that thing was. Then here come the Beatles, popular as hell and willing to reinvent themselves on every album. It's much easier to write about someone doing the same thing they've already done than trying to digest entirely new sounds. They rankled the critics, because their music was never intended for critical consumption. Their music was what they wanted to play and what they wanted to say. Hell, this still happens today. Consider the following 5 songs from Eminem's portfolio: My Name Is The Way I Am Stan Lose Yourself Godzilla Now, granted, he's not a musician in the traditional sense, but each of those songs are very different. And even though this is a high school dropout, his work will be studied for decades simply due to his rhyming structure. And just like the Beatles, the method and manner in which he chose to express himself rubbed some critics the wrong way. He challenged orthodoxy and wrote the songs he wanted to write.