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Lead nurturing in SaaS, PaaS, etc
- ThaddeusQuay2 15y agoI've decided to go meta: Service as a Service.
- asanwal 15y agoAny SaaS startups out there who have had success doing what David suggests, i.e., staying in touch with customers over a period of time to build a trusted relationship and then turning those folks into paying customers? If yes, what were the specific actions you took that worked to drive engagement and moved them from consideration to purchase? Emails, newsletters, phone calls, etc? The more specific the better, i.e., frequency, language, etc :) On an unrelated note, for SaaS startups, I highly recommend the blog from which this article is taken. He has lots of relevant and actionable advice.
- aymeric 15y agoHow do you cater for both the Awareness and Purchase phases on your landing page? For Awareness, the single goal of your landing page is to ask for email address in exchange of some freebie. For Purchase, you want to show testimonials and the call to action will be the Buy button. How do you layout both in the same page? Any good live examples I can inspire mine from? EDIT: For example this landing page doesn't have the Buy button but ask for an email address while saying "Try for $1) which mixes both phases in one: http://www.trafficgeyser.com/ http://www.trafficgeyser.com/