Love this quote: > And consider this: Not only were the Beatles breaking their own rules, but each time they left behind the biggest money-making formula in co

Love this quote: > And consider this: Not only were the Beatles breaking their own rules, but each time they left behind the biggest money-making formula in commercial music. They would develop a new concept, unleash it, sell tens of millions of albums, and. . . then they would walk away from it. > There really is no equivalent—not then, not now, not anytime. It's unreal how dedicated they were to inventing entirely new musical ideas (or pastiching them together from many sources), and then on their next album they throw it out the window and create something new all over again. You can listen to pretty much any pop album from any group in the mid-late 60s and know immediately what year it was recorded. Does it have tape loops/backwards audio? It was recorded right after Revolver. Does it have animal sounds or evoke childhood nostalgia? Recorded right after Sgt Pepper (granted, Brian Wilson started the animal noises thing). Is it stripped down and with very simple production? It was recorded right after the white album.