article contradicts itself.. they say that majority will buy monthly pass for $70 instead of paying $10 per visit and do just 4 visit, effectively loosing money

article contradicts itself.. they say that majority will buy monthly pass for $70 instead of paying $10 per visit and do just 4 visit, effectively loosing money. And then they tell that people are more likely to do gym workouts if they will be taxed. But isn't subscribing to plan already form of financial incentive? I have quite different idea of gyms. Gyms are for people who build their body, not for someone who need to fix health. For someone who need to fix health - they need to change their routine to introduce physical work somewhere. This is more complicated than buying membership, I agree. But this is what will not use your willpower and give you long term results.