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I suppose the argument could be that the charities who aren't savvy enough to play ball are the ones who could use the attention. Small, hyperlocal charities mi
by kibwen 4y ago
I suppose the argument could be that the charities who aren't savvy enough to play ball are the ones who could use the attention. Small, hyperlocal charities might not have the resources for a dedicated marketer in the first place, and even if they're less "effective" from a global optimization perspective, most people probably get greater utility from donating to local causes.
- JohnFen 4y agoThis is precisely my reasoning. The larger charities don't need me. Also, this is a way, in large part, to give back to my local community -- the people who supported (and support) my business efforts. There are many ways to measure impact. I choose to measure it locally.