I don’t think OP made that claim. “Bad” can be determined holistically with morals and utility and other factors. For example, I think it’s moral to portray a

I don’t think OP made that claim. “Bad” can be determined holistically with morals and utility and other factors. For example, I think it’s moral to portray a false persona to avoid invasion of privacy. Not to mention that most people project some level of falseness just in day to day operations. For example replying “I’m fine, how are you?” Whenever asked.