I guess it depends on your goals. It will never be as affordable as the grocery store as the economies of scale aren't there. The idea is to provide reliable re

I guess it depends on your goals. It will never be as affordable as the grocery store as the economies of scale aren't there. The idea is to provide reliable revenue to a local farm in exchange for high quality produce produced in a sustainable way. It doesn't make me feel particularly "better about myself" to connect with the family that provides us this service, but I do like their mission, and I want them to be successful, so in my case it's worth it. Also, I would imagine pricing varies wildly from one region to the next, so we may be comparing apples to oranges (or swiss chard for that matter).