For products, I'll find suggestions from reddit, signal it with the conversational quality, then corroborate it against other places that reviews may exists lik

For products, I'll find suggestions from reddit, signal it with the conversational quality, then corroborate it against other places that reviews may exists like forums, youtube, facebook, instagram, etc. Usually, a great product will have enough activity surrounding it that it's difficult to fake with bots. Especially, Instagram profiles with <1000 followers + non-seo-optimized stories/posts raving about something signals that the the <joy-from-product> is organic rather than manufactured. I think the strongest signal for legitimate IG accounts is the ephemeral nature of the 24-hour IG stories. I suppose someone enterprising could auto-build hundreds of personas that post stories daily, but a random profile with stories posting activism, their morning latte art, a selfie with some friends seems doesn't fit in the ROI of a scalable marketing strategy across a ton of accounts. Maybe I could be wrong?