As an employee, I wouldn't be too miffed about a fake "on-paper" promotion with a fancy job title. In the short run, it's not usually beneficial to anything oth

As an employee, I wouldn't be too miffed about a fake "on-paper" promotion with a fancy job title. In the short run, it's not usually beneficial to anything other than your ego, but in the long-run that fancy title is your ticket to job-hopping to a better situation. From a business perspective, this seems like a sort of a penny-wise, pound-foolish decision because an employee who has a fancy "Director of X" title is probably more likely able to find employment elsewhere because of their fancy job title. In the long run, a company will probably pay more through having somebody swap jobs, having to pay extra to poach somebody, and pay for recruitment and training.