That does indeed stand to reason. But GP got an advert in a language they didn't speak, so they are arguing that even if great targeting would improve ad conver

That does indeed stand to reason. But GP got an advert in a language they didn't speak, so they are arguing that even if great targeting would improve ad conversion/monetization, after the > 1 decade of this being worked on, targeting doesn't really work. And I tend to agree, I am in the minority who always clicks "accept all cookies", primarily because if I have to consume ads then they might as well be relevant to me. But they are very often not relevant at all, e.g. for cars (I live in a city with great public transport and have no desire to drive) etc.