5 ms·

I agree with you. While McDonald's can be the "winner-take-all" for food on the highway, being able to serve smaller and smaller niches due to larger distributi

I agree with you. While McDonald's can be the "winner-take-all" for food on the highway, being able to serve smaller and smaller niches due to larger distribution means that there may be only one winner for a very particular product. This niche may well open up entire new markets for further products and services. Instead of trending towards oligopolies I would argue that the internet allows what would otherwise be a tiny unprofitable niche to develop into an entire market on its own with related services.

akg 15y ago
Exactly. I will also add that having one "winner takes all" is not necessarily a bad thing. Think about Wikipedia. The reason it is so useful as a tool is because it is the central portal for information retrieval and submission.
- nerfhammer 15y ago
  It's a classic network effect. Wikipedia is popular because it is popular. Because its popular it gets more users, with more users it gets more and better articles written, with more articles written it gets more popular. Once that critical mass is achieved its very difficult for anything else to provide a better service.