> It can be very creative and insightful in such uses I once worked with a very smart woman who at that time worked in marketing for the airside retail stores

> It can be very creative and insightful in such uses I once worked with a very smart woman who at that time worked in marketing for the airside retail stores at a large international airport. If anyone from outside her immediate sphere asked her what she did, she would typically say "I tell lies for a living".