I was on a student Prime subscription and forgot about it since 2015. Mid 2022 they emailed me to let me know that I need to pay the full price or lose my Prim

I was on a student Prime subscription and forgot about it since 2015. Mid 2022 they emailed me to let me know that I need to pay the full price or lose my Prime access. They gave me a moment and enough friction to think about my subscription and I ended-up deciding that it wasn't worth it. I would have probably spent close to 1k on Amazon in that period, but instead it went to local/alternative shops. I feel the same about the friction Netflix is introducing with their IP address check, it will be enough friction for people to start asking "do i really need this?"